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Research papers

A quantum leap for the research industry

Ascription is a data science method which we have adopted to cut long questionnaires for mobile surveys, shorten the length and decrease the cost of large tracking desktop surveys. Using proprietary mathematical and statistical algorithms, responses...

Catalogue: Congress 2016: #WOW
Authors: Steve Wigmore, Martin Dimov
Company: Kantar
September 22, 2016
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Citation

Wigmore and Dimov (2016a, September 22). A quantum leap for the research industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-quantum-leap-for-the-research-industry